See The World Through Different Lenses

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Meet the Creator

Creator

Sofashiba   South African

Motion Picture Creator
@sofashiba

Sofashiba, otherwise known as Bruce, is a multi-faceted video creator who is often recognised by his dog “Adobe”, an adorable Shiba Inu. He a trained burger chef, and is currently working as an online advertising director, photographer, videographer and post-producer.

He established his “Sofashiba” page in 2019 and has since produced images and videos focused on a wide range of themes, including urban sightseeing, character documentaries, advertising, fashion, music, cars, and more.

The ideal equipment for capturing high octane racing

One of my favourite videos involves a car racing down the streets, both at night and during the day, which I shot in collaboration with Sony. When selecting my equipment for the shoot, I chose my trusted Alpha 7S III camera and FE 12-24mm F2.8 GM zoom lens.

Alpha 7S III

My first introduction to Sony's Alpha series of cameras was with the Alpha 7S II, the predecessor to the Alpha 7S III. I was deeply fascinated with the camera's high ISO and low noise, which made it seemed like the camera was “born for videos”.

So, when the Alpha 7S III was launched with features that included 4K 120p shooting with 10-bit 4:2:2 colour depth and a highly accurate focus system, I was all on board! These are movie-level specifications that allow creators to be completely immersed in our craft, without worrying about hardware limitations.

FE 12-24mm F2.8 GM zoom lens

For a high-speed, action-oriented video like this, your choice of lens is crucial. Some questions I asked myself were:

  • Can the lens properly showcase the vehicle and scenery?
  • Will the lens express a thrilling sense of speed?
  • Is F2.8, the quality of the bokeh, and light intake ideal for this video?
  • Does the 12-24mm lens give me the flexibility I need?

I've been filming racing-themed videos since the early days of my career, covering D1GP professional drifting events in Japan. In my experience the FE 12-24mm F2.8 GM is a lens I can count on to create an inspiring sense of space.

Creative effects: Deformation and first-person perspectives

The FE 12-24mm F2.8 GM's ultra-wide angle focal length and its ability to capture fast moving backgrounds produces a surreal “deformation effect” when the vehicle is in motion – and especially if it's performing an overtake or leaving the frame.

For this video, in addition to the usual perspectives, I also included a first-person perspective to enhance the richness of the scenes. I found that mounting the camera and lens on a helmet gave audiences the feeling of driving the car themselves, thanks to the first-person view. This effect was possible because of the ultra-wide angle of the FE 12-24mm F2.8 GM lens.

Setting your aperture

When focusing only on the car, when the aperture is sufficient, it isn't necessary to open the aperture to the maximum. But if the background is also an important part of the scene, you can narrow the aperture and set the shutter speed to record at twice the frame rate (of 30 of 60fps). This produces better motion blur, creating a dramatic sense of speed.

On the other hand, when shooting at night (or in darker places within the car), F2.8 comes in handy. You won't even need to adjust the ISO on your Alpha 7S III to get ideal lighting results when shooting.

In cases where the conditions in the background aren't so favourable, shooting the car with a 24mm focal length and large F2.8 aperture could blur the background further and increase the sense of compression – making this zoom lens far more flexible than any fixed focal length lens.

Getting the best picture quality

When it comes to picture quality, some questions to consider when choosing your lens are:

  • What is the lens resolution and how does the lens perform at that resolution?
  • Is there edge distortion suppression?
  • What is the performance of the lens under backlighting (often created by car lights)?

This is where a high-resolution lens really shines. During the editing process for your shoot, many scenes will need to be enlarged and cropped – and secondary composition will be necessary to achieve the appropriate lens position of medium and close-up shots.

Generally, enlarging your images and videos also sacrifices their quality – but thanks to the outstanding resolution and imaging capabilities of the FE 12-24mm F2.8 GM zoom lens, the clarity remains fantastic even all throughout the editing process!

How edge deformation creates a sense of speed

The edge deformation seen with the FE 12-24mm F2.8 GM is absolutely perfect – not too exaggerated like a fisheye lens, but enough to give viewers a feeling of grandeur from the panoramic effect.

When the car is about to overtake the camera vehicle and leave the frame, the slight distortion on the edges truly captures the tension of the moment – and creates a sense of speed that will leave your views on the edge of their seats.

Keeping your shots perfectly in focus, even at high speeds

Focus is extremely important when shooting fast-moving cars, so your equipment selection is key. Here's an interesting fact: This shoot was done on a day with a typhoon, which brought about variable weather that shifted between cloudy, sunny and rainy – making focusing trickier, but still very possible with the chosen camera and lens.

Once you've picked capable equipment, all that's left to do is to trust your equipment.

The key to captivating car videos: Creative shots

For this video, we took on the challenge of shooting exclusively with the Alpha 7S III and FE 12-24mm F2.8 GM zoom lens. In addition to getting low angle shots and shots that followed the speeding car, we also used a variety of new camera positions that the team had never attempted before – like shooting directly above the tyres or capturing the steering wheel from a first-person perspective.

Creative shots like this can add challenge to your shoots, but the reward is surprising viewers in interesting ways. Just remember to get permission for these shots from the vehicle owner prior to shooting, and choose a camera and lens that you trust!

Explore More Lenses

FE 24-70MM F4 ZA OSS

FE 24-70MM F4 ZA OSS

Smaller and lighter

  • 24-70MM ZEISS standard zoom
  • Constant aperture at F4
Find out more Find out moreBuy Now Buy Now
FE 24-105MM F4 G OSS

FE 24-105MM F4 G OSS

More versatile zoom range

  • 24-105MM G standard zoom
  • Constant aperture at F4
Find out more Find out moreBuy Now Buy Now
FE 35MM F1.8

FE 35MM F1.8

Brighter Aperture by F1.8

  • 35MM prime lens
  • Smaller and lighter
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E PZ 18-105MM F4 G OSS

E PZ 18-105MM F4 G OSS

APS-C LENS

  • 6X zoom range
  • Power zoom operation
Find out more Find out moreBuy Now Buy Now
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FE 12-24mm F2.8 GM

Why choose a zoom lens?

A Zoom lens has a range of focal lengths available to the photographer. These lenses have a zoom ring, and you do not need to physically move to adjust your angle of view. Zoom lenses empower photographers with the versatility of selecting their lens's focal length, so it's possible to capture clear and focused images from a wide range of distances.

Can I Use a Full Frame E-Mount Lens (aka FE Lens) on a Camera with an APS-C Size Sensor?

Yes, you can use an FE lens on an E-Mount camera that has an APS-C sensor. The image in the centre of the lens is automatically cropped to the APS-C size, so there are no dark corners surrounding the picture to cause vignetting. While Sony E (APS-C) lenses can be used on full-frame bodies, a 1.5x crop will be applied automatically.