(ASIA PACIFIC, 9 March 2023) – Sony today announced the next generation of its Creators’ Cloud platform, opening up a host of applications and features for individual content creators, interested in leveraging the efficiencies and opportunities offered by the cloud.

“With Creators’ Cloud, we believe it’s a case where the sum of the whole is greater than all the parts although users can opt into different services according to their needs” explains Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “We want creators to see cloud-based applications as one of their fundamental tools, in the same way they know their camera is crucial to their work.  The lines between hardware and software, online and offline are increasingly blurred thanks to the possibilities offered by the cloud. Creators’ Cloud creates a unique space where all aspects of a creator’s work come together seamlessly, with their device an integral part of this ecosystem.”

Sony introduced Creators’ Cloud, a suite of cloud-powered applications and services for professional and enterprise users in September 2022. The next generation of Creators’ Cloud, aimed at individual or small teams of content creators is now coming to the market with the same philosophy but tailored applications and services.  It is a suite of applications designed to extend the camera and shooting into the cloud, through instant video and stills upload, enable quick editing and collaborative work with peers, from multiple devices.

“We know content creators are increasingly looking for a one-stop shop, a place that integrates their creative tools, allows them to share and learn from other professionals around the globe, and importantly, offers business opportunities. Creators’ Cloud is Sony’s answer to this, powered by AI,” commented Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific.

The Creators' Cloud platform for individual creators includes cloud storage, available anytime from anywhere, Master Cut (Beta) which is an online video editing service, Ci Media Cloud for collaborative media workflows, and Discover, a community for creators to post their own content, discover and connect with peers. This Creators' Cloud platform, aimed at independent professionals, also includes Creators’ App, a content transfer application from camera to cloud.¹

Content immediately available on multiple devices

As creators seek to view and share their content efficiently and safely, Creators’ Cloud will enable the transfer of images and videos shot on their Sony cameras to the cloud for immediate viewing and sharing with their community.

Creators’ App² is the successor of Imaging Edge Mobile Plus​ and will act as an extension of a camera to upload, view, and manage content (video and photo) stored in the cloud³. Key features include:   

• Content transfer to mobile and transferred content viewer
• Remote shooting, updating and camera settings changes
• Cloud Storage – 5GB for any user with a Sony Account​, 25GB of cloud storage for owners of selected Sony cameras.⁴

At time of launch, upload to the cloud to Creators’ Cloud will be available for cameras³ α7 IV and ZV-1F through the Creators’ App mobile application. Direct upload from camera to cloud is planned to be available at a future date. With the launch of Creators’ App for individuals, “C3Portal App,” a cloud gateway application currently being provided for enterprises, will be renamed as “Creators’ App for enterprise.” 

Facilitating production and collaboration

As part of its Creators’ Cloud vision, Sony is also introducing today Master Cut (Beta)⁵, a cloud-based application powered by AI, that accelerates pre-editing by using camera metadata. This gives users a quick, easy, and high-quality pre-editing of video content before transferring to an NLE (Non-linear Editing Software) tool. At the time of launch, Master Cut (Beta) will be offered as a beta version free of charge accessible through web browser, and will evolve based on user feedback.

Amongst others, Master Cut (Beta) features include:

• Highly accurate image stabilisation using metadata.
• Reduced sound noise and optimised audio level through sound source separation.
• Multi-device access through synchronisation in the cloud
• Automatic grouping of similar clips through image analysis

As a part of Creators’ Cloud, Master Cut (Beta) can be accessed through a Sony account.

Ci Media Cloud, Sony’s well-established online creative collaboration and content management service, supports over 150 000 professionals worldwide. Ci will open its tools to individual creators and small teams with new pricing and subscription plans built for how individual creators work and create. With Ci Media Cloud, creators and creative teams can simplify collaboration on media files from anywhere on any device in a simple, intuitive UI. With an Adobe Premiere Pro panel integration for mobile applications and an Apple TV app now available, Ci continues to develop features and integrations to empower creative professionals to work simpler and smarter.

Creating a community of creators across the globe

Discover is another stand-out feature of Creators’ Cloud launching today⁶. Users’ profile and portfolio of selected content will be available to share with their community of other professionals, multiplying global networking and collaboration opportunities. In Discover, images and videos will include information about the camera operator’s location, camera and lens models, settings, genre and much more to create an environment of learning and exchange with other users. Discover will be accessed through Creators’ App and web browser.

                                                                                     Discover

“With Discover, creators will have a dedicated space for them to showcase, find inspiration and interact with each other’s content,” says Yasufumi Machitani, Director, Digital Imaging Division, Sony Electronics Asia Pacific. “We’re aiming to create the largest community of camera users and content in the world.”

Creators’ Cloud will continue to expand in the future with new services and features added regularly based on user feedback.

For more information about Creators’ Cloud, please visit: https://www.sony.net/cc/

About Sony Electronics Asia Pacific Pte. Ltd. 

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit www.sony-asia.com.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: http://www.sony.net/.

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.

For media enquiries, please contact:

Yun Jing Siow
BlueCurrent for Sony Electronics
Asia Pacific and Singapore
Email: SNG.Sony@bluecurrentgroup.com 

Melanie Shum
Sony Electronics Asia Pacific
Email: melanie.shum@sony.com